Brand sets up the task in Vault
Configure any of 6 execution products in minutes. Set the outlet universe, the brief, and what proof looks like. Campaign goes live immediately
We help consumer brands get things done at stores
They pay only when there's proof it happened
10,000+
Missions completed & AI-verified
2,000+
Stores across
7 cities
7 cities
8×
Average brand ROI on spend
93%
AI verification
accuracy
accuracy
350+
Certified Saarthis
active
active
Trusted Brands from India’s FMCG pioneers
Visibility
No proof anything happened
Salespeople self-report on WhatsApp. Brands believe 90% shelf availability when reality is 55–60%. No independent verification. No audit trail. No accountability
scale
No data, just assumptions
Zero outlet-level visibility on what's stocked, where, at what price, with what competition next to it. Market research is aggregate, infrequent, and 30–60 days stale
cost
Fixed cost, unpredictable output
₹25,000–40,000 per salesperson per month — whether they work or not. 60–80% annual attrition. Constant rebuilding. Nobody in this chain wins
The Result
Brands spend crores on field execution as a faith-based exercise. They believe it's working because the alternative acknowledging they have zero control over their most important sales channel is uncomfortable
The Products
6 execution products. Every retail task your brand needs
Each is fully standardised fixed SOP, AI-verified proof, dedicated Vault view.
Mix and match based on what your brand needs today
Mix and match based on what your brand needs today
Real-time visibility into what’s happening on the shelf
ShelfPulse
On-Shelf Availability Audit
AI-verified
93% accuracy
Per visit
PlanAlign
Planogram Compliance & Share of Shelf
Audit + Fix
LLM scored
AI-verified
RivalPulse
Competitive Intelligence — 4 Modes
4-week velocity
CSV export
AI-verified
Turn retail execution into measurable sales growth with faster ordering and smarter coverage
Order Cast
Secondary Sales Order Collection
New retailer opening
Voice AI confirm
AI-verified
FloorForce
In-Store Promoter & Tertiary Sales
Highest priority
Elite only
AI-verified
Launch, monitor and optimize
in-store campaigns that drive awareness, trials, and conversions
LaunchPulse
New Product Launch: Data
Configurable form
Answers backed by proof
AI-verified
How it works
Brief to verified execution in three steps
No handoffs. No delays. No manual verification. Brands pay only when the proof is clean
01
Brand sets up the task in Vault
Configure any of 6 execution products in minutes. Set the outlet universe, the brief, and what proof looks like. Campaign goes live immediately
⚡ Live in minutes
02
GRID assigns the right certified Saarthi
Our routing engine checks per-offering certification tier, GPS proximity, and current load. Assigns the right worker to the right store. GPS check-in before any task begins
📍 GPS-verified location
03
AI verifies | Brand pays | Data appears
Photos checked by AI before any billing triggers. Brand sees verified results in real time on Vault. Pay only for confirmed, completed work. No exceptions!
✓ Pay only on proof
01
⚡ Live in minutes
02
GRID assigns the right certified Saarthi
Our routing engine checks per-offering certification tier, GPS proximity, and current load. Assigns the right worker to the right store. GPS check-in before any task begins
📍 GPS-verified location
03
AI verifies | Brand pays | Data appears
Photos checked by AI before any billing triggers. Brand sees verified results in real time on Vault. Pay only for confirmed, completed work. No exceptions!
✓ Pay only on proof
India's offline retail
12 million kiranas. This is where India's
$180 billion FMCG market actually lives.
Not in apps. Not in malls. In the neighbourhood store where the owner knows your name
and stocks whatever his 500 regular customers need. That's where brands win or lose
and stocks whatever his 500 regular customers need. That's where brands win or lose
The Platform
Two layers. One connected system.
Every mission tracked end-to-end
Not a weekly report. A live feed of your entire retail footprint: outlet by outlet, territory by territory, brand by brand
Vault- Brand's Decision Dashboard
Brand Intelligence Dashboard
Live window into every store, every mission, every outcome. Not a weekly PDF, a real-time feed of your entire retail footprint with photo proof from every visit.
Live OSA, planogram & SOS scores
Order pipeline & secondary sales data
Competitive intelligence dashboards
Saarthi App
Field Execution & Verification
Built offline-first — GPS, photos, forms, and guided checklists work without connectivity. Syncs and validates the moment signal returns
Offline-first — works in any kirana
Guided photo capture per offering
Live ₹ earnings counter per mission
Results
Not projections. Live numbers from live brands
Five months of revenue. Growing month on month
8×
Average brand ROI on Baylink execution spend
55%
Uplift in monthly store billing, fastest brand, 3 months in
10K +
Store missions completed and AI-verified
25K +
visits at stores across 7 cities
| Without Baylink | with Baylink | |
|---|---|---|
Cost Model | ₹30,000–40,000/mo fixed | Pay per verified task |
Proof of Work | WhatsApp self-report | AI-verified photo / voice proof |
Store Data | Weekly sheet, 3-day lag | Live outlet dashboard |
Scalability | Hire more TSEs, wait weeks | Scale on GRID instantly |
Attrition | 60–80% annually, constant rebuild | Baylink's problem, not yours |
What clients say
Brands that have deployed Baylink
Backed by
Investors who understand India's offline commerce problem
Every cheque from people who've either operated in this space or have portfolio brands that feel this pain every day.
Seed · Jan 2024
Seed · Oct 2024
Grant · Nov 2025
